Sobre el puesto
As Marketing Manager at Vorpcel, you will own how our products are positioned, explained and brought to market. You will translate complex cybersecurity capabilities into precise messages and useful content for security, engineering and business audiences.
You will plan and execute campaigns across content, search, email, social and partner channels, then use performance data to improve audience quality, conversion and pipeline contribution. This is a hands-on role that combines strategy, writing, operations and analysis.
You will stay close to product and customer conversations, work with sales on revenue priorities and build a marketing foundation that can scale without sacrificing technical credibility.
Lo que harás
- Own product positioning, messaging, audience definitions and the core marketing narrative.
- Build and maintain an editorial program across articles, guides, research, case studies and customer communications.
- Plan and execute integrated campaigns that create qualified awareness, engagement and pipeline.
- Lead go-to-market planning for product launches, updates and new use cases.
- Manage website messaging, landing pages, SEO and conversion improvement.
- Operate lifecycle email, organic social and selected paid or partner channels.
- Define campaign goals, measurement plans and reporting for funnel and pipeline performance.
- Partner with sales on enablement, account insights, objections and follow-up programs.
- Interview customers and internal experts to produce accurate, differentiated stories.
- Coordinate specialist contributors and vendors while maintaining quality and brand consistency.
Lo que buscamos
- Demonstrated B2B marketing experience for technical software, cybersecurity or infrastructure products.
- Excellent writing and editing skills with the ability to make complex subjects clear without oversimplifying them.
- Hands-on experience with positioning, content marketing, demand generation and product launches.
- Working knowledge of SEO, lifecycle email, website conversion and campaign operations.
- Ability to define meaningful metrics, interpret funnel data and make decisions from evidence.
- Strong project management and the ability to move from strategy to published work.
- Comfort collaborating with engineers, security specialists, sales and company leadership.
- Sound editorial judgment and respect for technical accuracy and customer trust.
- Nice to have: experience with marketing automation, attribution or account-based marketing.
- Nice to have: design fluency or experience marketing to security and developer communities.